Short series app Rizzle is allowing creators on its platform to make content through its interface. Similar to TikTok, the videos are user-generated and divided into a number of episodes.
It has also partnered with the media house RVCJ to work on bite-size series with Rizzle creators. The first series ‘Love With Shayar’ was launched on December 22, with Rizzle creator Khyati Sharma.
Talking about the partnership with RVCJ, Rizzle Co-Founder and CEO Vidya Narayanan said:
“Rizzle is a creator-first platform bringing the best in class tools to creators. With free classes and casting opportunities, Rizzle is proud to be making creator development its top priority. This association with RVCJ is a big step forward in creator opportunities and combined with the talent discovery that Rizzle provides, it is a win-win for all parties.”
RVCJ Chief Revenue officer Aziz Khan said:
“RVCJ is extremely proud to partner with Rizzle, India’s best short videos platform. This association is extremely creator-centric and will pave the way for talent to receive the stardom they deserve. With Khyati Sharma’s casting in 10 short series, including Love with Shayar, we hope to kickstart a whole new era for Rizzle creators to star in several entertaining and viral mini-series”.