Disney+ has garnered an impressive user base since it was launched in November 2019 in select countries. Disney, it’s parent company has announced that the streaming service is all set to become a part of the Indian household.
Bob Iger, CEO Disney, revealed that Disney+ will launch through Hotstar, which is also owned by Disney, on 29 March, just before the new season of the Indian Premiere League. This will effectively re-brand India’s number one streaming service as Disney+ Hotstar.
As the second most populous country in the world, one of the fastest growing economies and a booming sphere for OTT platforms, India could be Disney’s largest prospective market to date. Albeit, the streaming service will be released in select cities for the time being, as they look to expand it country-over in the near future.
Through Disney+ Hotstar, subscribers will be able to avail Hotstar VIP and Premium subscriptions. The prices for the subscriptions are yet to be confirmed. A possibility for monthly subscription prices would be ₹590 as retrieved from trying to access Disney+ in India, which seems pretty decent if compared with Netflix’s basic monthly plan of ₹499.
Currently, a Hotstar subscription retails at ₹299 per month and ₹999 per anum, while a Disney+ monthly and yearly plans cost $6.99 and $69, respectively. Additionally, Hotstar’s VIP plan costs ₹365 on a yearly basis.
Disney+ Hotstar will release to a target audience of millenials and the generations following.
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