As per figures revealed by Prime Video, the September 15 premiere of ‘Thursday Night Football’ (TNF), averaged 15.3 million viewers.
The data has been analysed from Amazon’s own first-party metrics, as well as Nielson Media Research. The first match was between AFC rival Los Angeles Chargers and Kansas City Chiefs.
In the Nielson National TV Ratings, the premiere hit 13.0 million viewers. The audience was seven years younger than the linear NFL audience in the comparable Week 2 of the 2022 season.
TNF on Prime Video was also the #1 program of the week across broadcast and cable with an A18-34 rating.
Jay Marine, VP Prime Video, Global Head of Sports had earlier revealed that the premiere attracted record subscriptions for the platform’s ‘Prime’ offering.
“Our first exclusive TNF broadcast delivered the most-watched night of primetime in the U.S. in the history of Prime Video.
“This is a massive achievement. During our TNF broadcast, we also saw the biggest three hours for U.S. Prime sign ups ever in the history of Amazon – including Prime Day, Cyber Monday, and Black Friday,” he said in a memo to his colleagues at Amazon.”