Airtel has joined hands with the streaming platform Voot to include its content library for the Airtel Xstream platform.
Airtel Xstream is convergent digital platform which combines DTH services and OTT platforms through a set-top box.
It claims to have a “content library of over 10,000 movies & shows and hundreds of LIVE TV channels”.
Bharti Airtel’s Head of Content Business & Partnerships Nupur Chaturvedi said:
“We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Voot has some of the most popular shows on TV channels as part of its library, including those on MTV, Colors and others owned by Viacom-18.
COO at Viacom18 Digital Ventures Gourav Rakshit said:
“We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base.
“We are elated to partner with a like minded brand who resonate our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”