Indian streaming platform ZEE5 is collaborating with Indian video-on-demand streaming service and media outlet TVF (The Viral Fever). As a part of the partnership, ZEE5 will stream TVF originals and upcoming seasons of its existing shows.
ZEE5 will hold the exclusive rights to stream TVF’s shows including the highly anticipated second season of ‘Pitchers’, the third season of ‘Tripling’’ and ‘Humorously Yours’, the fourth season of ‘The Aam Aadmi Family’’, and the second season of ‘Engineering Girls’. These shows will be available on its SVOD (subscription video-on-demand) platform.
Along with these shows, ZEE will also be streaming TVF’s 13 widely popular titles on its AVOD (advertising video-on-demand) platform, such as ‘Permanent Roommates’, ‘Inmates’, ‘Awkward Conversations’, ‘Tech Conversations with Dad’, ‘PA-Gals’, ‘Weekends’, ‘The Insiders’, ‘Zeroes’ and more.
Sharing the details of this deal, Manish Kalra, Chief Business Officer, ZEE5 India, said in a statement: “Our focus for this year is entertainment inclusion, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on ZEE5. Our association with TVF is in that direction.
“Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles.”
Arunabh Kumar, TVF’s Founder, said: “We are always trying to push the boundaries with our characters and stories, and we are confident that with the power of the ZEE5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over.”
ZEE5 announced recently announced its launch in the USA, attempting to gain a wider reach. Now, with its partnership with TVF, ZEE5 aims to enrich its content library with an exclusive line-up of shows.
Catch the official announcement clip and interview with popular TVF actors: