YouTube confirms free access to original content

YouTube Original series and movies have been confirmed to be available for free (with ads) later this year. 

Last year, YouTube expressed interest in implying the ‘Single Slate’ strategy- one that allows all premium original content to be released for free.

With the support of ads, popular originals such as the Karate Kid spinoff  ‘Cobra Kai’ will be ready for free access for its weekly episodes starting September 11.

Shows such as ‘Liza on Demand’ (starring YouTube star Liza Koshy), ‘Impulse’, Kevin Hart: What the Fit and a secret project with Justin Bieber are also set to be part of the free viewing list.

At Brandcast, Robert Kyncl, YouTube’s Chief Business Officer said: “For today’s viewers, primetime is personal and our content resonates so strongly due to the diversity and richness of our unmatched library and platform capabilities.” 

Additionally, the video streaming giant also revealed a two-year partnership with the music festival Lollapalooza for a four day live-stream viewing including custom content for fans.

This step was taken to help YouTube’s advertisers to connect with new-age audiences (aged between 18-49) who are shifting their interests from cable TV to online content.

This will also help advertisers to collaborate with Hollywood and YouTube creators to create bespoke advertisements that will bring in better results.

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            Image Source: YouTube Google Preferred website

Simultaneously, YouTube has also evolved their propriety advertising algorithm P-Score by adding two new elements (platform and production). The algorithm change that functions within Google Preferred Lineups was made to help advertisers understand their audiences better and deliver high-quality, relevant content.

You can find out more about Google Preferred and P-Score here:

Featured image source: (labelled for reuse)

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