Voot Select has announced that La Liga Santander 2021-22 will be available for streaming on the platform.
Facebook had won the rights to stream the league in the country back in 2018. For three years, fans could view the matches on the social media giant free of charge.
However, Facebook has not shown interest in pursuing live sports any further, allowing other broadcasters to compete for the rights.
Viacom 18, which owns Voot Select, successfully acquired the license. The matches will air on MTV, also owned by Viacom 18, for traditional TV viewers.
Voot Select also stated that there will be extra La Liga content apart from the matches.
La Liga India Managing Director Jose Antonio Cachaza told Reuters:
“It’s quite an interesting time for media evolution and it’s part of La Liga’s strategy to explore new ways and India is becoming kind of forefront of this.
“First it was our experience with Facebook that gave us a lot of learnings and it was also a different way to interact with the fans. And now we are sort of coming back to more traditional TV but in a totally different way.”
La Liga is home to some of the biggest clubs in world football, including Barcelona, Real Madrid and Atletico Madrid.