Key members of popular digital media company The Viral Fever (TVF) have decided to take an exit due to disagreement in planning its strategy post COVID-19.
TVF President Vijay Koshy told IWMbuzz:
“Yes, the news is true. Due to COVID-19, we had to re-strategize on the way ahead and some did not agree and thus decided to opt out amicably. Many fine talents in TVF still remain and we have a great line-up of shows this year too.”
According to reports, some of the biggest faces have decided to walk out. These include Biswapati Sarkar, Nidhi Bisht, Sameer Saxena, Amit Golani, ex-CEO Dhawal Gusain, ex-COO Karan Chaudhry and Saurabh Khanna.
All of these have played a big hand in the platform ushering the first wave of web entertainment in India before global players such as Netflix and Amazon Prime Video decided to create native content.
Known for relatable content, some of its web series, including Pitchers, Permanent Roommates and Tripling, have gained somewhat of a cult following.
It originally planned to release 20 originals this year. However, the Covid-19 pandemic has forced a halt in production.
Whether its future strategy involves more content for its own platform TVFPlay or similar deals with other streaming platform remains to be seen.
There have also been reports that other media giants such as Times Internet and Pocket Aces are willing to buy out TVF.