Studio Bodhi, which claims to be the “first OTT focused regional content studio”, has announced its launch.
The studio has been release by promoters of Bodhi Tree Multimedia, backed by Sumukha Capital, under the joint venture Sumukha Bodhitree Pvt. Ltd.
Studio Bodhi promises to create content in various languages such as Tamil, Bengali and Marathi in 2021, before further expanding into Telugu, Punjabi and Malayalam by 2022.
Bodhi Tree Multimedia Managing Director Mautik Tolia said:
“Content today is region agnostic with good rooted stories transcending all barriers and can travel across the world. This content studio will prove to be a game changer in this space. Content consumption has witnessed an upsurge across all genres with regional content gaining momentum.
“Recognising this growing demand in regional content, Studio Bodhi is our earnest endeavor to further widen our horizon to build a vast range of successful digital series to cater to every audience palate. Studio Bodhi will mark our foray into the regional OTT space starting with exciting shows across various regional languages like Marathi, Bengali, Tamil, Telugu and further expand to other regions in the coming year.
“Over the past few months, with projects at various stages of development, we have diligently worked towards acquiring best of talents to put together a team together which we believe will deliver compelling content.With our new venture, we are looking forward to explore different genres and narrative styles.”
Sumukha Capital founder Santosh Kanodia added:
“We are committed to investing Rs. 200 Crores in the entertainment industry ventures in the coming years. We recognize the need gap for regional content that is produced at top-notch quality standards and feel this has the potential for exponential growth. The lineup is extremely exciting and the ambition is to move to producing a slate of 10 originals every year.”