HomeNewsNetflix to venture into gaming industry

Netflix to venture into gaming industry

Netflix aims to diversify its offerings beyond movies and shows by adding games to its platform. As per the reports, Netflix currently plans to charge no extra cost for the gaming content.

To implement the idea of offering games, the platform has hired former Facebook and Electronic Arts (EA) executive Mike Verdu as the vice president for the game development. The company announced that Verdu will be reporting to Netflix’s Chief Operating Officer Greg Peters.

A job listing for the position of Director of Product Innovation, Interactive, describes the company’s goal:

“To create new types of stories and new product experiences that enhance & deepen member engagement.”

Citing the success of Black Mirror: Bandersnatch, the job listing says: “The opportunity before us is to expand our slate of interactive innovations and capabilities, including but not limited to new types of features, game-like experiences, and different ways of interacting with stories. It’s time to reimagine the future of entertainment yet again.”

Though Netflix leads in the subscriber count compared to other streaming rivals such as Disney or HBO, it added fewer subscribers in the recent quarter.

The streamer is attempting to grow in saturated markets like the US, by creating kids programming, opening an online merchandise store, and signing well-acclaimed filmmakers to produce more content. By setting foot in the gaming industry, Netflix is making a big move.

Reports suggest that Netflix plans to offer games within the next year on its streaming platform.


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