Based on a recent analysis by Media Partners Asia (independent research provider), Netflix is expected to close the year 2020 with 4.6 million paid subscribers in India with the help of its partnership with Reliance Jio.
According to the report, the OTT (Over-the-top) video streaming platform, Netflix is looking forward to an increase in its average revenue per user (ARPU) to $5.
By the end of 2020, the streamer is expecting to command more than 25 million subscribers in the Asia Pacific with India contributing up to 9% of the service’s global revenue in Q3 2020. In FY20 the platform reported revenue of Rs 923.7 crore and a net profit of Rs 8.9 crore.
September saw Netflix India partnering with Jio to offer a free mobile-only subscription to post-paid subscribers at plans starting ₹399 per month and above. Following that the subscribers are also offered an option to upgrade to traditional plans.
Starting with the ₹399 plan, the telecom operator provides users with 75GB of data, unlimited voice calls, and SMS, and 200GB of data rollover. The ₹599 plan offers 100GB of data, unlimited calls and SMS, 200GB of data rollover, and 1 extra SIM card with a family plan.
As per Variety, Netflix is also hard-bundled with Jio’s fixed broadband service with free access to subscribers opting for data plans starting ₹1,499 per month and above. July 2020 onwards Netflix started testing a ₹349 per month ‘mobile plus’ plan in India, which allows single HD streaming on mobile, tablets, and laptops.
Interestingly, the mobile-specific plans have been coupled with the launch of a Hindi UI as well as local content such as Jamtara- Sabka Number Ayega, She, and original films like Guilty, Choked and Bulbul which has been big hits during the lockdown. Also included are a host of foreign titles with a myriad of Korean, Spanish, and Japanese content.