Netflix has announced new lower-cost plans for users in India. The changes have been made for subscriptions on all devices.
The new costs:
- Mobile – ₹149/month
- Basic – ₹199/month
- Standard – ₹ 499/month
- Premium – ₹649/month
Earlier, the mobile plan cost ₹199, and was the lowest that the platform allowed. The basic plan has seen a sharp decrease, falling from ₹499 to ₹199.
The standard plan has reduced from ₹649 to ₹499 and the premium plan has gone down to ₹649 from ₹799.
The current Netflix users will automatically be upgraded to a higher plan. For instance, mobile users who paid ₹199 will now get the basic plan. Users can freely switch to a different plan.
This move by the platform indicates its intention to get more users in India with more affordable plans, as rivals such as Prime Video and Disney+ Hotstar have always operated with lower subscription costs.