Netflix has officially launched a ‘double thumbs up’ feature for users on its platform in addition to the existing thumbs down and one thumb up options.
As per the platform, the new feature will allow it to understand what kind of content series and films users want to see more of.
The feature has already been implemented on TV, Web, Android and iOS mobile devices.
The one thumb up will still let Netflix know which titles viewers enjoy, however, this puts it in the middle of the scale.
By factoring in the ratings, the algorithm will fine tune the recommendations according to the users’ reactions to different content.