Streaming giant Netflix is now testing its new mobile plan, priced at Rs 349, which allows users to stream its content in HD.
Named the ‘Mobile+’ plan, it serves as an upgrade on the platform’s basic mobile plan (Rs 199), which was announced last year.
While the previous mobile plan only allowed users to stream content on smartphones and tablets, Mobile+ adds laptops and computers to the category. Both plans do not allow streaming on television.
The plan is only in the testing phase and will only rolled out widely in the long term if the response is positive.
A Netflix spokesperson stated:
“We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do.”
Netflix has been aggressively targeting India with its content as well as technology. The mobile plans have been created specifically for the large part of the population which uses smartphones.
Massive investment has also been made to create native content to gain more viewers. Indian originals have been a big part of Netflix’s strategy in the country to compete with local players such as Disney+ Hotstar, MX Player and ZEE5.
It recently announced 17 Indian titles (12 movies and 5 web series) in a bid to gain headway in the streaming war.
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