Streaming giant Netflix has announced that it will provide the entirety of its content library to non subscribers on December 5 and 6 for free.
In a move to tackle the growing OTT competition in India, this move, labelled as the StreamFest, will be live for 48 hours and will allow users watch any show, film, or documentary of their liking without submitting their card details.
Talking about the move, company COO Greg Peters had said:
“An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have. Really creating an event, and hopefully, get a bunch of those folks to sign up.”
The offer will be available across all devices like PCs, mobile phones, gaming consoles etc. but the content will not go over the Standard Definition video quality.
According to further information, there will be a limit on the number of users who can access Netflix during the StreamFest. However, Netflix has not released any official figures.
Peters had also previously talked about the Indian market, stating:
“We have been working really hard to try and make our offering in India more competitive, more attractive to members and members-to-be, and there’s a bunch of different product features we’ve been doing, partnerships and payments integrations.”
This comment was in reference to the low cost mobile plan that allows users in India to access Netflix on their phones for a measly monthly sum of ₹199.
The streamer is one of the most relevant OTT platforms in the country but it is closely rivalled by Amazon Prime Video, Disney+ Hotstar, ALTBalaji, ZEE5, SonyLIV, and Voot Select.