Netflix has announced that it is coming up with a first of its kind, fully-owned, live-action, full-service post-production global facility in Mumbai. The platform has confirmed this through an official blog that it will be fully operational by June 2022.
The new Netflix facility will have 40 offline editing rooms offering flexibility, collaboration, and inspiration to producers and creators to push for excellence.
Innovation being the focal-point, the Mumbai location will be among the first to develop advanced media management workflows for a cohesive experience with post-production counterparts in India.
With this facility coming up, the Indian audiences will be treated to high quality and diverse content on demand across various genres and formats as per their preferences, catering to all demographics.
The Netflix blog informed that an investment of ₹3,000 crores between 2019 and 2020 by the streaming giant, in local television broadcasting content appealing to the Indian audiences, has paid off.
The platform has seen success with popular series like Mighty Little Bheem and Delhi Crime (winner of International Emmy award); and films like Guilty, Ludo, Pagglait, and Paava Kadhaigal etc., that found favour with the Indian audience.
As part of its further commitment of entertainment to India, a diverse and wide-ranging lineup of 41 titles was announced in the month of March by Netflix. This selection includes films, series, gripping documentaries and comedies that are expected to roll out in coming days and months.
The launch of NetFX in 2020 was meant to enable the Indian VFX artists and supervisors, who work on ‘visual effects’ section of the credits, to go global.
Netflix has affirmed investment in latest technologies and skills through various certifications and training workshops in post-production, script writing and other aspects of creative production to contribute to the Indian creative community.
The entertainment giant aims to enhance the overall experience of its talent and industry partners in the country by providing best infrastructure and resources so as to enable them to create original and engaging bonafide content.
Calling it as golden age of entertainment in India, the Netflix blog added that it was the best time to be a creator and consumer of great stories. Thanking its partners in India, the platform expressed enthusiasm for the new venture.