Amazon boss Jeff Bezos has revealed that their OTT platform Prime Video is doing better in India than anywhere else in the world. Furthermore, Amazon plans to double their investment in original Indian content this year.
Bezos made these comments during a conversation with Bollywood actor Shah Rukh Khan and director Zoya Akhtar in Mumbai.
During the event, Bezos also unveiled 7 new originals for Prime Video India adding to the 15 already available titles. This step is clearly an attempt to challenge rival platform Netflix which has slowly made its way into almost every Indian household.
Khan and Akhtar have worked with Netflix too and have existing deals with the streaming giant. Bezos is keen on achieving similar deals with the Hindi film industry. There are also the rapidly growing local players like The Viral Fever, ALTBalaji and Zee5 which are major competition.
However, Amazon has the advantage of providing extra benefits to its subscribers in terms of free shipping for shopped items and Amazon music along with original shows and films. Also, it has invested big money to make huge films like War, Gully Boy and Padmaavat available for exclusive streaming.
Director Kabir Khan’s The Forgotten Army is the latest original series set to premiere on Prime Video India on 24 January 2020. It stars Sunny Kaushal and Sharvari in lead roles.