HomeNewsHypershots: ZEE5 to launch short-video platform to compete with TikTok and Instagram

Hypershots: ZEE5 to launch short-video platform to compete with TikTok and Instagram

ZEE5 is going on the offensive against short-form platforms with its plan to launch a user-generated platform called Hypershots.

The company in its revelation declared that the platform will feature celebrities and commoners who will be able to upload a 90-second video for entertainment. Hypershots is the company’s answer to already existing platforms like TikTok, Instagram and even YouTube where uploading short video content is already possible.

The new platform will initially have ad-supported content but ZEE5 plans to turn the app subscription-based once it takes off. Hypershots’ main aim is to drive further engagement and increase the number of users on ZEE5’s platform.

This comes as a reinforcing move after CEO Tarun Katial talked to Business Today about the app and potential opportunities.

“We want to be the super app of entertainment, a one-stop destination for digital videos. We don’t want users to come to us only for long-form and go somewhere else for short-form. The digital ecosystem will make users come back more and more and their habit formation with ZEE5 will happen”

Tarun Katial via Business Today

Along with Hypershots, the OTT platform is also planning to launch around 100 new originals in 2020. If successful, Hypershots will be a massive boost to ZEE5 in addition to its existing arsenal.


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