How to Be a Cowboy on Netflix: Keeping Rodeo traditions alive

Netflix’s new reality series ‘How to be a Cowboy’ Season 1 will premiere on September 1, 2021, showcasing the real-life cowboy lifestyle.

Starring rodeo star and social media sensation Dale Brisby, the show follows him as he “uses social media savvy and rodeo skills to keep cowboy traditions alive — and now he’s teaching the world how to cowboy right.”

Brisby has become a social media sensation, particularly on YouTube, where he hosts ‘Rodeo Time’. Radiator Ranch Cattle Company and Brightstar Ranch both employ Brisby as their ranch managers. He is also the CEO of Rodeo Time Inc. 

Brisby is a professional bull rider and rodeo contestant. He also holds a Texas A&M University Master’s degree in Agriculture. He is also a social media personality boasting over 696,000 Instagram followers.

Back in 2017, Brisby told Rodeo News:

“I have a really good time rodeoing and I like to live that life through social media. I am grateful every day that anyone might find what I do entertaining enough to give me a second look.”

The trailer sets a light-hearted tone to the docu-series with over-the-top catchphrases, packing humour and education alike.

Watch the trailer:

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