Roopa Sharma, former Netflix Global Creative Marketing- International Originals, joins Disney+ Hotstar as Director – Marketing.
Sharma was a part of Netflix, based in Singapore, for 2 years and 11 months and worked in the development of the creative strategy for APAC which focused on originals titles Global Creative Marketing – International Originals.
She was part of the core marketing team that launched Netflix in India and led multiple creative marketing campaigns such as Sacred Games, Narcos, House of Cards, Life without Netflix, Ludo, and over 30 originals series and film titles.
Sharma has also been part of Viacom18 as Editorial Head- Digital Marketing – MTV India, MTV Indies for 4 years from 2012-2016. She was in the digital marketing team where she led the editorial function team responsible for MTV India and MTV Indies’ digital products and partnerships, platform innovation for advertisers, social media, website, and digital campaigns.
Prior to this, she was also associated with Reliance Broadcast Network as Programming Associate and with Endemol as Trainee Assistant Producer.
She pursued her Masters in Media and Communication, Audio Visual Production from Symbiosis Institute of Media and Communication in 2012.
At Disney+ Hotstar, Roopa Sharma will be working on social media marketing for the subscription business. She shared the news through a LinkedIn post and said:
“After nearly five years, my journey at Netflix comes to a close. From being the first employee focussed on India to being part of a 150 person team, the journey was incredible. I’m grateful to have contributed to the India growth story and worked with some of the brightest minds in tech and entertainment but mostly to have been nurtured by leaders like Jessica Lee and Jonathan Friedland.
While I look upon my journey with utmost pride, I’m excited for my next play at Disney+ Hotstar. I’m happy to be part of a team that’s shaping how the next 100MM Indians watch television. On to the next rocketship!”