ZEE5 has introduced a new contest via its twitter handle using #CookItUpWithZEE5. As it is pretty evident from the name, It is a cooking competition in which parents have to prepare a dish along with their kids and post its picture using that hashtag in order to stand a chance to win.
It is a positive venture during this time of national lock-down as #CookItUPWithZEE5 will encourage users to engage in fun cooking sessions at home with their little ones and maybe win some prizes along with it.
Even though not everyone can win, this will lead to great bonding moments for families and churn out some delicious meals, which is always something to look forward to.
Furthermore, this competition is an innovative method to promote ALTBalaji and ZEE5’s latest web series, Mentalhood, which also marks Karisma Kapoor’s digital debut. The show premiered on 11 March and has been received well by viewers and critics.
The series focuses on hardships and challenges of motherhood and the relationship between parents and their children ergo it is a perfect story to base this competition on.
So before you fire up the hobs and stoves, here is the Mentalhood trailer to get your spirits up: