Netflix has apologised for its ‘Chilling Adventures of Sabrina’ tweet, which was deemed offensive by many fans for its possible reference to a massacre in Northern Island.
On January 10, the official Twitter handle for ‘Chilling Adventures of Sabrina’ shared four behind-the-scenes photos of the cast covered in fake blood. The pictures were harmless, but it was the caption that sparked outrage.
The caption read: “Sunday bloody sunday,” inadvertently referencing to 1972’s Bloody Sunday massacre in Derry, Northern Ireland.
The Bloody Sunday massacre took place on January 30th 1972, when British troops shot 26 unarmed civilians during a protest march, causing the death of 14. It is considered the worst mass shooting in the history of Northern Ireland.
Fans of the Chilling Adventures of Sabrina were quick to point out that the tweet appeared insensitive and offensive. One user wrote: “Please take a minute to read your caption, then put it into google. Then apologise to your Irish fans and anyone who was affected by the atrocities.”
Netflix has now taken down the tweet and issued an apology for it.
A spokesperson for the streaming platform said: “Our tweet was unacceptable and has since been removed. We are very sorry for the hurt and distress it caused.”