Jo Sam-Dal’s downfall in Welcome to Samdal-ri explained

Welcome to Samdal-ri follows Jo Sam-Dal, a successful, self-made photographer who loses her career after allegations of her abusive behavior driving her assistant to suicide surface.

Jo Sam-Dal worked hard for years upon years to make it big in Seoul and leave the small stream of a hometown, as well as her ex-boyfriend there, in her past.

After years of hard work, she accomplishes great things and becomes one of the most sought-after photographers among A-list celebrity clients. All that comes crashing down, though, when a resentful mentee turns vengeful.

Bang Eun-Ju’s resentments

One of Sam-Dal’s assistants at 3Moon Studio is Bang Eun-Ju, whose disposition is distinct from other of Sam-Dal’s assistants, in that she is remarkably grumpy and unenthused.

It’s soon revealed that she desperately wishes to get past the assistant label and become the lead photographer for a gig.

Bang Eun-Ju Welcome to Samdal-ri
Image source: Netflix

One such gig does arrive, but Sam-Dal thinks Eun-Ju is still learning.

The smear campaign

Eun-Ju has had enough of the Sam-Dal praises and her lack of a promotion which she thinks she is ready for. She gloats while showing Sam-Dal the photo of herself with Sam-Dal’s boyfriend, revealing they’ve been having an affair.

When Sam-Dal shows she’s unfazed by this after lashing out at her, Eun-Ju uses the recording of this exchange to selectively send the parts to the media which paints Sam-Dal as an abusive boss.

She then fakes a suicide attempt to propel this narrative to the media, which picks the news and runs with it like wildfire. All of a sudden, Jo Sam-Dal loses her career opportunities, and a solo exhibition, as all her clients back away from her.

The fallout

Sam-Dal tries to salvage the situation but fails to do anything about it. She does go to see Bang Eun-Ju at the hospital and asks her to deny what everyone has been saying, but Eun-Ju ignores her nonchalantly.

As the news reporter floods her apartment, and the media starts going after her sisters and their lives, Sam-Dal finally gives it all up and heads off to her hometown of Jeju Island.

She tries to contact Bang Eun-Ju again but she remains unreachable apart from one response in which she ambiguously suggests that she may have attempted suicide because of Sam-Dal when the latter texts her asking if that was true.


Also Read: Jo Yong-Pil: Welcome to Samdal-ri character explained

Rishabh Chauhan
Rishabh Chauhan
Rishabh is an editor at The Envoy Web, and when not writing about films and shows, he's busy attending to a perpetually growing and an all-genre-encompassing binge list.

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